As tech is extremely important if you want to run a successful, viable business, it’s well worth finding new, innovative ways to use tech to help your business grow from strength to strength.
Invaluable Business Tech Tips:
Use chatbots to your advantage:
As it’s important for your customers to be able to find the information which they’re looking for on your website straight away, it’s a great idea to place a chatbot on your website’s homepage. So that your customers will be able to find instant answers to commonly asked questions which you can program your chatbot to answer. If your chatbot is unable to answer your customers questions to their satisfaction you can also program your chatbot to help your customers get in touch with a member of your business’ support team.
Make sure that all of your business’ social media channels are updated on a daily basis:
As your business grows in popularity, you’ll start to find that an increasing number of your business’ customers may ask your business questions via your social media platforms. Which is why it’s crucial for a member of your business to check and update all of your business’ social media channels on a daily basis. So that none of your customers or followers questions go answered.
Consider hiring a dedicated social media manager:
If your business currently doesn’t employ a dedicated social media manager, it may be worth hiring a part time or full time social media manager who’ll be able to increase your brand’s engagement levels with your followers. As you can use your business’ social media accounts to drive traffic to your website and to accumulate new customers, most social media managers are well worth their salaries or wages.
If you’ve never hired a social media manager you may want to experiment with hiring a part time social media manager to see whether they are able to increase traffic to your website within a short trial period. Alternatively you may want to consider hiring an intern who is currently studying marketing to work as your part time social media manager.
Make sure that your business’ online store offers multiple payment methods:
While the vast majority of your customers will use a credit card or a debit card in order to pay for their purchases, you’ll be able to increase your sales if you also offer payment methods such as Paypal and Apple Pay. As there is a growing trend for online consumers to pay with more secure forms of payment than credit cards. Especially if they would like to protect their private details.
Make sure that any information which your customers provide your business with stays private:
When customers make purchases through your website they’ll give you personal information such as their address and their phone numbers. In some instances your customers may even sign into a personal account on your website, which features a sensitive password which they may use for their online banking. As a result it’s imperative to ensure that you have adequate safety precautions put in place to protect the personal data of all of your customers.
So if you love the idea of harnessing the power of technology in order to help your business grow from strength to strength, it’s definitely a wise idea to test out a few of the invaluable tech tips which are listed above.