Email marketing is one of the most effective web advertising strategies that, when used correctly, generates very good benefits you can easily benefit from. But the key is to do it right, otherwise the effects of these marketing campaigns can be counterproductive.
When designing an advertising plan, you always consider and analyse all techniques and strategies that can be applied to reach as many potential customers as possible and try to convince them to carry out your desired actions.
Among these resources, email marketing stands out as a very efficient technique that uses mass emailing to send all kinds of messages and advertising to potential customers with the intention of capturing their attention. This will lead them to buy our product, subscribe to our newsletter or make any type of change.
But, if email marketing is not done correctly, in addition to not meeting the objectives set out, it could alienate potential customers and leave the company sending the emails in the spotlight with a bad reputation. For this reason, you should be very careful when designing a campaign of this type.
An essential element that can make or break the success or failure of an email marketing campaign is the writing of sales email. It is very important that companies planning to use this advertising strategy hire specialised content writing agencies to help them write their emails.
If you have a good message, with excellent wording, the chances of convincing the prospect client to read it increase substantially, but if it is the opposite and it is poorly written, the reader will most likely not bother wanting to know more about the brand, resulting in users that will send all emails from this company straight to the terrible spam folder.
Tips for writing a compelling sale email
When drafting a sales message in an email, several aspects should be considered:
Write an intriguing and attention-grabbing subject line: the first thing a person does when they receive an email is read the subject line, and depending on the hook the recipient has, they will either open or simply ignore it. It is a crucial moment that must be won with a few words that arouse their curiosity and invite them to find out more.
A personal tone should be used, one that inspires confidence and that highlights at least one advantage the person would have in opening the email. It can be a question or a direct statement, but it should always be something that generates a healthy intrigue towards something that could be favourable for our company.
Start the email by describing the benefits of your product or service: once the potential customer has opened the email, you should avoid tiresome and stilted introductions. The right thing to do, after the greeting, is to get straight to the point and present the product or service with all its advantages and benefits.
If the prospective customer got there, it is because he needs to solve a need, and the plan is to present him with the product or service that will help him to meet that need efficiently.
Demonstrate why the product should be purchased: it is important to show the prospect why it is necessary for them to buy the item being sold, what their life would be like without it and how it would be improved by having it in their hands.
Summarise the benefits: presented the product, with its features and advantages and how important it is to have it at home, business or office, a summary should be made that concentrates everything said in a few words, always with a friendly but confident tone, to help the potential customer to make the right decision.
Answering doubts: when a person is interested in what is being offered, it is most likely that he/she will contact the company that sent the email to clarify doubts and ask them all the questions he/she may have before making a decision.
This phase is crucial because it is the key to either hooking them or letting them go. As soon as the interested person’s mail arrives, with their doubts and questions, or if another means of communication is provided in the initial sales message, you should answer immediately with all possible honesty and always try to solve any problems they may have.
Provide social proof: It is also important to add in the initial mailing and throughout the rest of the negotiation process, verifiable testimonials from customers who talk about how the product they bought went and the attention they received from the company that sold it.
This generates more trust and confidence in the prospect and helps to achieve a quicker realisation of their purchase intention.
Include offers and prices: never overlook the placement of the prices of the products offered and any promotions with them. This should never be left to the imagination of the potential customer.
Place a call to action: always place an eye-catching click that leads to the shop page or invites taking a certain action, such as buying, subscribing or reading more information.
Offer a guarantee: a person will be more secure if they know that if they buy a product and for whatever reason they do not want it after they have it in their hands, or it is defective, they can recover their investment. With services, it is always good to present them with the possibility that if they are not satisfied or do not like it, they can suspend it without losing their invested resources.
In general, these are just a few tips to help you write more interesting emails that will help you attract potential customers and boost sales. If you write your sales emails this way, you will surely achieve your goals and your company will grow successfully thanks to good copywriting and the correct use of email marketing.
Take the plunge and turn this effective promotional resource into a powerful tool to attract customers and increase your sales. It’s easy, you can even do it yourself, but if you do it with the support of a specialised agency that provides you with the software and templates to develop a professional campaign, even better. Don’t think twice and use email marketing, you won’t regret it.